As I run several businesses, the obvious thing would be for me to add them to the SkypeFind directory. The help makes no mention of this, and seems to assume that businesses don't use Skype themselves. There doesn't seem to be any prohibition on adding your own listing, but when I rate my own business, I'd want to disclose the fact that I added the listing myself so that there is no perception that I'm trying to inflate my score. There doesn't seem to be any provision for this, except to put a note in the comments.
- Adam